
Summer just got a little bit hotter with the grand opening of Spice is Nice – an International heat market in Downtown Sanford. Set inside a funky, refurbished space with reclaimed shelving, this brand new store features spicy foods from all over the world. Recently, we had the awesome opportunity to chat with store owner and award-winning hot sauce maker Dino Ferri. He told us all about his love for spicy foods, amazing selection of heat-centric products, and more. Thank you, Dino, for chatting with us!
Now, let’s take a closer look at Downtown Sanford’s newest shopping venue – Spice is Nice!
Spice is Nice: An International Heat Market in Downtown Sanford

Located in Downtown Sanford’s “Famous L,” Spice is Nice is truly a one-stop shop for a variety of heat and flavor-filled products. The shelves are stocked with spicy peppers, dry rubs, and of course, lots and lots of sauces (including Ferri’s very own brand – Hotter Than El).

But Spice is Nice carries so much more than traditional sauces and seasonings. You can also find pancake mix with jalapeños, spicy peanut butter, kuchela (a pickled mango relish from Trinidad), and even a peppery toothpaste! There’s really no limit to what you might find on the Spice is Nice shelves.

In addition to a comprehensive selection, Spice is Nice offers a personalized shopping experience. Would you like to try some of the items before making a final purchase? Look for red stickers indicating available product samples. Are you looking to mix up your dinner routine? Dino is often present inside the store and ready to recommend recipes and meal ideas using your newfound ingredients.
Hotter Than El

Spice is Nice carries a wide variety of quality hot sauce and spicy food brands, including Dino’s very own Hotter Than El! Founded in 2015, Hotter Than El offers unique, award-winning sauces that are carefully crafted to be free of artificial flavors and sweeteners. Instead, Dino uses natural sources (like carrots or fruits) to flavor his sauces – creating an uncharacteristically pure hot sauce experience. Learn more about Hotter Than El on their website, or follow them on Instagram and Facebook!
Spicy Collaborations

© Hotter Than El
If shopping makes you hungry, don’t forget to check out the other Spice is Nice and Hotter Than El goodness throughout Downtown Sanford. For example, The Basin at Henry’s Depot uses the Hotter Than El’s Four Pepper Punch Spice Blend and Ghost Sauce to create a Spicy Bloody Mary. And at The Station Bar and Grub you can find a Firehouse Pretzels appetizer using Spice is Nice Spicy Pretzel Salt!
Keep In Touch with Spice is Nice!
Spice is Nice is a one-stop shop for all your spicy food needs and desires! Visit the market Wednesday – Sunday from 10am-6pm, and don’t forget to follow them on Facebook for all the latest store updates.
Store Information:
Location
106 S Palmetto Ave
Sanford, FL 32771
Phone
(321) 363-1052
Email
sanford.spiceisnice@gmail.com
Hours
Weds-Sun 10am-6pm
Follow Spice is Nice on Facebook!